CIBC Run for the Cure Raises Over $8.5 Million for Canadian Cancer Society

Yesterday, more than 25,000 Canadians from coast-to-coast united in raising over $8.5 million for the Canadian Cancer Society through the . The single day, volunteer-led event is the largest charitable funder of breast cancer research in Canada. Although the event had to be reimagined due to COVID-19, the new in-person and virtual components made this year’s Run one for the history books.

Brands often benefit from partnering with causes as they are some of the strongest at delivering impact among consumers. Our data shows that 1-in-3 Canadians are more favorable of brands that sponsor the Canadian Cancer Society in a way that they like, similar to CIBC.

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