Tennis is having a moment.  

With a newly announced Netflix docuseries, produced by the team behind F1: Drive to Survive, and a crop of fresh faces on the court, the sport is poised to reach new audiences and grow its fan base around the world.  

And of course, a bigger audience offers unique opportunities for brands to ride the wave of momentum.

To better understand the sponsorship opportunities that exist for brands, we took a closer look at the purchasing behaviors of local audiences in Australia, France, the UK, and the US.  

Which brand categories stand out?

Most interestingly, audiences in the US engaged with the US Open and Australian audiences engaged with the Australian Open are more likely to purchase an energy drink. While in the UK and France, engaged audiences with Wimbledon and Roland Garros respectively, are more likely to purchase a lottery ticket. It could be an interesting opportunity, as the energy drink market is expected to grow.  

Scroll to See Category Buyer Breakdown Across Property

‍