NBA players have been showing support for their WNBA colleagues – from their bubble to the wubble –as both leagues are nearing their Finals. Orange WNBA hoodies have become a must-have accessory after numerous NBA players sported them in their pre-game attire. This momentum for the WNBA among young men isn’t contained just to those NBA players in the bubble – our SponsorPulse platform confirms there’s plenty of engagement and intensity among males. From which categories might we see a brand begin to make a bigger moves with the WNBA? Momentum for the league is highest among US purchasers/users of the following categories/services, and they’d all do well to consider a WNBA opportunity.